The brand sought a modern and updated look for their product as their business continued to grow. They wanted to move away from stickered bottles and adopt a more professional packaging solution. It was important to stand out in the marketplace and distinguish themselves from competitors while maintaining a premium feel.

 

The new packaging design incorporates a minimalist and transparent label, highlighting the juice’s freshness and allowing its natural vibrancy and texture to shine through. The word “Raw” is imprinted at the top of the bottle, and the bottle cap now features a bold blue color for a striking visual contrast. To ensure cost efficiency, the bottle’s shape remained unchanged.

 

In terms of typography, the brand opted for modern sans-serif fonts like Comforta, Cardeno Modern, Harabara Mais, and Danube Pro to give the design a contemporary feel. Additionally, each juice bottle received a unique number, providing customers the flexibility to create their own juice combinations tailored to their specific needs and preferences.